Most of us don't like to be sold something, we shy away from salespeople at the mall or ignore telemarketing calls - mostly because we want to be in control of when we buy something. So think of your ideal customer and if they operate the same way - how do you reach them?

Then there are the questions which the clients are not asking. These are the questions that your client would ask if they were smart enough to know as much as you do.

You need to forget everything you ever knew about marketing. Start by creating a message which speaks to your best client profile and allows them to get to know you and like you, before they even meet you. Who should you target?