Content Creation + Video Marketing

The first step in creating content is identifying your audience. Most business owners and entrepreneurs understand the importance of identifying the audience. But this is taking it one step further this is developing the picture of your perfect client and may be your top two client profiles. I mean really describe everything about them their age, gender, lifestyle, references, I think you get the picture. And really consider a few questions. The first question is what type of work service or product makes you the most money? The next question is what type of work, service, or product really fuels your heart and soul. So this is the work that basically if you did every single day of the week would make you very happy. Sometimes the things that make you must happy make you the most money and sometimes they don't. So then you have to ask the question who do you want to work with? In between these three questions you should be able to identify pretty clearly a few profiles of the perfect client and the one that you would like to continue to draw to you in this marketing effort. Most people try to be everything to everyone but when you're doing video marketing you really need to target your content to the types of people in business you want to bring to you. In essence that's the goal, right, to give people enough information so that they will call you email you or contact you in some fashion.

So how do you develop the content? Well the first step is remembering that all of this information you are going to put out there in video, blogs, or social media cannot be only about you. Quite frankly people are really aren't interested in you. They are interested in finding the answers to their questions. When people are searching in Google or Bing or Yahoo they are not searching for your history or autobiography, right? They're searching for answers. So first and foremost, you need to answer questions about your product or service. The everyday questions are to be the questions that people call on the phone and ask you or they email you. The simple stuff like what you offer, what are my choices, how much does this cost, how does it work, and which I expect if I work with you, buy your product, or service? These are really the questions that you could answer in your sleep, stick with the content that in your head you don't need to research the answer. Then move the knowledge out of your head and into your perfect clients reality.

Then there are the questions which the clients are not asking. These are the questions that your client would ask if they were smart enough to know as much as you did. These are the questions that when you talk to other people in your industry you complain about the client just doesn't understand. So you can give them information about how to save costs or what the benefits are to them, or pitfalls to avoid when working with other professionals.