Melissa Gragg

Business + Marketing Expert

I am an entrepreneur, business owner, idea creator and dreamer who is dedicated to helping other business owners understand what their company is worth and how to increase the value – quickly and efficiently. Most businesses have thrived and succeeded based on face-to-face meetings, referrals and word-of-mouth advertising.

Then social media came along and shifted the landscape.

Now potential clients are easier to reach, but not all of us know how to traverse this new landscape. One thing we know in the business valuation community and really in business - typically increasing your sales revenue will lead to an increase in value. We also have to deal with the expense side, but no one has lost sleep on how to spend money, yet most of us lose sleep thinking about how to provide value to our current clients and getting more clients.  

I have created this website to share various ways to increase your top line through social media marketing, video, content creation and more!

I have used all of these tactics and ideas with my own businesses and have made many mistakes on the path through the online world of marketing. This has helped me to understand some of the ways to drive traffic to a website, how to get a website to rank in Google and how to utilize social media sites to distribute amazing content. 

For me, creating videos has become a necessity for the development of leads for my business valuation services. I was able to outrank much larger companies in Google, Yahoo and Bing – as well as YouTube. It wasn’t easy, but it is not impossible if you have the right tools.

Go ahead - Google the term "Missouri Valuation Expert".

Did you find a website called http://www.ValuationStLouis.com ?

Did you also see a video ranked on the first page as well?

Now try to go to YouTube and search the same term - or search "business valuation St. Louis" - did you see only my videos?

Not all industries are created equal, some are more competitive than others. Not all results can be the same as the one described above. Why not see if it is possible in your industry or for your company? What's the worst that can happen - you actually get found by people searching for you?

My goal is to give you all the right tools to create videos, optimize social media accounts and really take control of your marketing efforts by understanding HOW video works and WHY it works. Take the next step and find out how to work with me one-on-one or have us come and present a 2-day seminar to get your whole team ready.

VIDEO MARKETING IDEAS →

Where Do I Start?

The first step is identifying your audience. Most business owners and entrepreneurs understand the importance of identifying the audience. But this is taking it one step further...this is developing the picture of your perfect client and maybe your top two client profiles. I mean really describe everything about them their age, gender, lifestyle, references, I think you get the picture. And really consider a few questions.

The first question is what type of work service or product makes you the most money?

The next question is what type of work, service, or product really fuels your heart and soul?

Maybe you know what type of work makes you the most money, but there is more to business than money - right?! So now you have to determine the work that, basically, if you did it every single day of the week - would make you very happy. Sometimes the things that make you most happy also make you the most money and sometimes they don't. Maybe this audience is just harder to reach - until you have the right tools.

So then you have to ask the question who do you want to work with?

In between these three questions you should be able to identify pretty clearly a few profiles of the perfect client and the one that you would like to continue to draw to you in this marketing effort. Most people try to be everything to everyone but when you're doing video marketing you really need to target your content to the types of people in business you want to bring to you. In essence that's the goal, right, to give people enough information so that they will call you, email you or contact you in some fashion.