Most of us don't like to be sold something, we shy away from salespeople at the mall or ignore telemarketing calls - mostly because we want to be in control of when we buy something. So think of your ideal customer and if they operate the same way - how do you reach them?

You need to forget everything you ever knew about marketing. Start by creating a message which speaks to your best client profile and allows them to get to know you and like you, before they even meet you. Who should you target?