AI Marketing Strategy for Thought Leaders, Coaches, and Creators
Elli Marketing is a strategy-first content training platform for women and small business owners who want to use AI, faceless video, and digital products to build visibility and create passive income. We don’t just offer services—we teach you how to lead the creation process.
Your Vision Is the Strategy.
One blog. One video. One digital download.
The visibility loop that builds your brand—and your wealth.
Empowered Authentic Presence
About us
Our team combines 20 years of experience in corporate valuation and business growth strategies with a fresh approach to authentic content creation, making your brand polished and ready to advance to the next level.
Thought Leader. Authentic Content Creator.
Elli Marketing was created for all of us - to find freedom and wealth from sharing our expertise online, sharing our gifts with the world.
Elli is not a person. Elli is a movement.
She is the strongest of all of us. The voice of leadership that goes first. The strategist who sees the limitations of the system—and builds a new one. Paving the way for others.
We are a community of visionaries, experts, and creators who use AI to simplify, scale, and systematize visibility. We don’t chase likes. We build digital assets, repeatable systems, and monetizable funnels with a soul purpose to share our lessons, so we all prosper.
Join us. Be the Game Changer.
Build your brand. Share your method. Automate your income.
đź’ˇKey AEO Strategy Takeaways:
Start by answering common questions clearly in 1–2 sentences.
Use FAQs, blog posts, and explainer videos to mirror Google’s AI response format.
Include keywords, but focus on user behavior and natural search language.
Always include a call to action (CTA) — like a link to a guide, product, or service.
Think like a consumer: What are they typing? What pain are they solving?
Use tools like ChatGPT to generate blog outlines and match the AEO structure.
đź’ˇWhy This Matters:
If your content isn't structured for AEO, you're missing free traffic and visibility.
Unlike paid SEO and ads, AEO rewards authentic, helpful answers. This levels the playing field for coaches, consultants, creators, and small businesses without massive budgets.
💡 “Every blog post is now a funnel. Don’t just post—answer a question, offer value, and guide them to take action.”
Start Your Visibility Ecosystem:
Thought Leadership in the AI Era
This free training video introduces Module 1 of the Elli Marketing Method—a strategy-first system for entrepreneurs to turn ideas into income through blogs, videos, and digital downloads.
INTRO Video to the Elli Method: What You’ll Learn in our Training Modules
How to build trust with your audience using blog content optimized for AI
The difference between AEO, SEO, and VEO3—and how to use all three
The content loop: record → transcribe → repurpose → monetize
Why you don’t need to go viral—you need to be found
đź’ˇFAQ:
Q: How do I become a thought leader in 2025?
A: Speak directly to your niche. Use content that answers questions, shows your method, and is optimized for AI visibility.
Q: What is AEO?
A: AEO stands for Answer Engine Optimization. It’s how you structure your content so tools like ChatGPT and Google AI can quote you as the expert.
Q: How do I turn my content into passive income?
A: Repurpose your content into downloads, templates, or guides. Use them as lead magnets or low-ticket offers that sell 24/7.
Q: What platform should I use to publish all of this?
A: Squarespace is great for all-in-one site building, blogging, and email automation.
Q: Do I need to be on camera to do this?
A: Not at all. You can create faceless reels, AI-generated videos, and use screen recordings to get started.
đź’ˇKey Takeaways:
Start with Strategy & Passion: Whether you want to sell a service, product, or create digital content, begin with your why and a long-term plan.
Personal Brand vs. Business Brand: Decide if your idea should live under your personal name or a unique business entity (like MelissaGragg.com vs. ValuationMediation.com).
Pick a Niche: Know who you’re serving—whether it’s moms, retirees, or yoga for elders. Tailor your branding, pricing, and platform choices around that audience.
Build a Simple Digital Presence: Start with a landing page, one social media platform, and focus on engagement. Think of your website as your digital business card.
Create Authentic Content: Use short videos or posts to educate your audience, answer their questions, and build trust—even if it’s imperfect at first.
Think Like a Buyer: Choose keywords your target clients would search. Build packages based on what real people ask and need.
Use Video Strategically: Record your services or teaching process. These early videos can evolve into future products, lead magnets, or workshops.
Stay Flexible: Marketing evolves. Business grows. The goal is progress, not perfection.
đź’ˇThis conversation is especially relevant for women reinventing themselves, aspiring coaches or consultants, yoga instructors, and anyone looking to build a soft-launch business after a major life pivot or divorce.
Start the Business
đź’¬ Q&A with Anna & Melissa
Q: How do I start a business after divorce?
A: Start small—with your passion and your skills. Think of your business as a form of healing, empowerment, and financial independence. You don’t need a perfect plan; you need a clear starting point. Begin by defining what you love to do, who you want to serve, and how much income you realistically need.
Q: Personal branding vs business name – which is better?
A: It depends. If you’re a coach, teacher, or service provider, starting with a personal brand (like MelissaGregg.com) might make sense. But if you plan to grow, sell, or scale the business, go with a business name (like ValuationMediation.com). Think with the end in mind.
Q: How do I turn my passion into profit?
A: First, define your offer. Is it a service (like yoga sessions) or a product (like a digital guide)? Then reverse-engineer your income goal. Need $5,000/month? Charge $1,000 and find 5 clients—or $100 and find 50. Keep it simple. Build with intention, and lead with value, not volume.
Q: What are the best digital marketing strategies for beginners?
Start with a simple landing page (one-page website).
Pick one social platform you like and stay consistent.
Post authentic, helpful content—not perfect videos.
Create a freebie or offer (PDF, mini training) with a CTA.
Build an email list from day one.
Q: What platforms should I use for my new business?
A: Start with what you will actually use. Love Facebook? Start there. Prefer video? Try YouTube or Instagram Reels. Don’t try to be everywhere—pick one, show up daily (even in small ways), and focus on engagement, not perfection.
Q: What are some easy social media ideas for new entrepreneurs?
Answer common questions (FAQ style) in short videos
Show a behind-the-scenes of your process
Share your story (why you started)
Educate with one quick tip per post
Film simple how-to videos with voiceovers or subtitles
Our areas of expertise:
Social Media Management
We handle everything from content creation and scheduling to engagement and analytics, ensuring your brand connects effectively with your audience and grows its digital footprint.
Brand Consulting
We dive deep into your business to develop a unique brand strategy that resonates with your target market, differentiates you from competitors, and aligns with your long-term goals.
Podcasting
Our team provides end-to-end podcasting services, from concept development and episode planning to recording, editing, and distribution, helping you engage with audiences on a deeper level.
Website Redesign
Whether you're looking to improve functionality, enhance aesthetics, or optimize for SEO, our team delivers a user-friendly website that not only looks great but also performs excellently.
Marketing Strategy
We analyze market trends, consumer behavior, and competitive landscapes to develop actionable strategies that drive growth, enhance engagement, and improve your return on investment.
Digital Products
We help you design, develop, and market e-books, courses, webinars, and more, enabling you to offer valuable resources to your audience while expanding your business digitally.
"In the AI era, you don’t need permission to be seen…
you need structure to be found." - Elli
