Value Drivers

Do you understand what is driving the value of your business? Do you know what your business is worth?

Most people just make some assumptions on the value of their business, without getting a formal business appraisal. It makes sense, strategically you don’t need a business valuation to make everyday decisions for your company.

When do you start to wonder about value? When someone wants to partner with you or buy a portion of your company or you get divorced.

If you are a normal entrepreneur, you know the value of your business - you just haven’t paid anyone to put it into writing. Maybe you don’t need a valuation in writing.

Maybe you just need someone to walk you through the process of how to value your business and then repeat the analytical process on a regular (yearly?) basis to know how the value has changed.

We are business advisors who can help you understand value and how to build your company beyond the typical word-of-mouth marketing - which has probably made you successful in the past - but may not be as effective as new marketing techniques.

We offer business valuation services in a different way - we analyze the company, help you understand the value drivers, give you an outside perspective on how to grow your business and offer free insight into social media marketing ideas.

Ready to get started? Call 314-541-8163 and talk to Melissa or email Melissa@bridgevaluation.com

Video Marketing strategy - Build Your Brand with Simple Videos

Be YOU and be accessible (by video) 24/7. So how does that work? Video has the power to showcase your talent, products, services and unique style to more people that you can physically meet in a given day or week or year.

Think about all the times you answer the phone for a new client call and you answer the same questions over and over. What if you put those answers in a video format - for people to view 24 hours a day, 7 days a week? Most people search online for answers to their questions and research new products at night and one weekends - when you are not available to answer the phone!

After you know about video marketing - it may take you several hours to create a three minute video about your services or products, but that same video could be watched 100+ times per month by different potential clients.

This one video is equal to 300 minutes or 5 hours of your time each MONTH you have saved - which is now free for other projects. As you add more videos, you will save time and money by answering standard questions once, the right way, your most authentic way. No need to train (and re-train) people on how to answer the questions. 

Most business owners will tell us that if they can get in front of a client - they can close the deal. Well, videos will get you in front of more of the "right" clients - and close more deals. 

Let Clients "Meet" You and Love You - Online

People do business with people not corporations. Customers want to know you and like you, before they buy from you. Its really quite simple, show people who you are (in a VIDEO) - they will get comfortable enough to call you, set-up a meeting and buy from you. Let them come to you instead of trying to convince them to buy something (nobody likes a pushy salesperson).

The missing piece is that people shop online or gather information outside of the usual 9 to 5 day, so you have to give people the opportunity to find you, meet with you online (in a VIDEO) and make the decision to work with you very easy. With video in combination with social media you can do all of those things. Then people will call you during normal working hours to buy from you, because their initial questions have already been answered.

Pull People To You

Selling is not always easy and we have created ways to prevent people from marketing to us when we are not interested. We block telemarketers, we have spam filters, we even ignore retail salespeople most of the time, we don't want to be "sold" something, we want to find what we need and want - our our own terms. When people are trying to "sell" you something, this is called push marketing. We have all done it and usually revert to this method when we need to stir-up some new business quick. But does it really work quickly?

Instead of buying email lists and cold calling potential clients (unless it is working well), we need to do things different. We need to create pull marketing and draw people to us. How do we do this? We give them all the relevant information they will need to make a decision, to buy from us, to call us or to meet with us (in a VIDEO).

Video Marketing Ideas